{"title":"By Alona","description":"\u003cp data-end=\"583\" data-start=\"113\" style=\"text-align: center;\"\u003eBy Alona, founded by London based designer Alona Shelemy, blends heritage, passion, and expertise to create jewellery that is both timeless and modern. As the daughter of a fine jeweller, Alona grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Trained at the Gemological Institute of America, her creative journey combines storytelling and artistry, resulting in meaningful pieces that empower women to express their individuality.\u003c\/p\u003e","products":[{"product_id":"apollopendant","title":"Apollo Pendant-Gold","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e18kt gold plated brass\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*due to the antique nature of the coins, texture and colouration may differ from pendant to pendant*\u003c\/p\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57292732891518,"sku":"182475","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/GOLD_APOLLO_PENDANT.jpg?v=1776770813"},{"product_id":"capribraceletgold","title":"Capri Bracelet-Gold","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eElevate your look with this stunning Capri bracelet. Crafted from 18k gold plated interlocking oval links, our mariner chain is perfectly paired with our Capri necklace. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLength is 7 inches plus a 1 inch extension chain.\u003c\/li\u003e\n\u003cli\u003eLogo engraved on the back.\u003c\/li\u003e\n\u003cli\u003eComes in our small gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57293323469182,"sku":"182490","price":145.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/CAPRI_BRACELET_GOLD.jpg?v=1776772791"},{"product_id":"cielochainpearlnecklace","title":"Cielo chain \u0026 pearl Necklace-Gold","description":"\u003cp\u003e\u003cspan\u003eLayering is made easy with the Cielo necklace. Crafted with a string of baroque pearls, and our 18k gold plated '\u003c\/span\u003e\u003cem\u003eAd Astra',\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003ea latin phrase meaning\u003c\/span\u003e\u003cem\u003e\u003cspan\u003e \u003c\/span\u003e'to the stars'\u003c\/em\u003e\u003cspan\u003e  pendant hangs in the centre and features 4 white sapphires. coin pendant\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLengths are 14 and 16 inches with 2 inches extension chain.\u003c\/li\u003e\n\u003cli\u003e2cm\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAd Astra\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e pendant with 4 white sapphires\u003c\/li\u003e\n\u003cli\u003eCloses with a lobster closure.\u003c\/li\u003e\n\u003cli\u003e18k gold plated bronze.\u003c\/li\u003e\n\u003cli\u003eComes in our small gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Pearl \/ OS","offer_id":57293787529598,"sku":"182488","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/CIELONECKLACECLOSEUP.jpg?v=1776774528"},{"product_id":"imannecklacepearlturquoi","title":"Iman Necklace pearl \u0026Turquoise","description":"\u003cp data-start=\"19\" data-end=\"243\"\u003eFresh colour, soft glow. The Iman necklace features hand-strung turquoise beads, finished with a luminous baroque pearl. Organic texture meets natural iridescence in a piece that feels easy, considered, and quietly striking.\u003c\/p\u003e\n\u003cp data-start=\"330\" data-end=\"342\"\u003e\u003cstrong data-start=\"330\" data-end=\"342\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"586\"\u003e• Hand-strung turquoise beads\u003cbr data-start=\"373\" data-end=\"376\"\u003e• Baroque pearl centre detail\u003cbr data-start=\"405\" data-end=\"408\"\u003e• 18k gold-plated\u003cbr data-start=\"425\" data-end=\"428\"\u003e• 16\" length plus 1\" extension chain (17\" total length)\u003cbr data-start=\"514\" data-end=\"517\"\u003e• Made in the UK\u003cbr data-start=\"533\" data-end=\"536\"\u003e• Comes in our medium gift box with pouch\u003c\/p\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Turquoise\/White \/ OS","offer_id":57293821018494,"sku":"182487","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/IMANnecklacefront.jpg?v=1776775037"},{"product_id":"kiera20inchchaing","title":"Kiera-20 inch Chain-Gold","description":"\u003cp\u003eCreate your signature necklace.  20 inch 18k gold plated elongated link chain connector. Choose one of By Alonas stunning pendants to attach. All pendants and connectors in this collection are interchangeable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e18kt gold plated brass\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57293869449598,"sku":"182486","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/KARANECKLACECHAIN.jpg?v=1776775247"},{"product_id":"lapispendant","title":"Lapis Pendant","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e18kt gold plated brass\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold\/Blue \/ OS","offer_id":57293886456190,"sku":"182476","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/LAPIS_LAZULI_PENDANT.jpg?v=1776775446"},{"product_id":"madelineearrings","title":"Madeline Earrings","description":"\u003cp data-start=\"101\" data-end=\"328\"\u003eThese chunky earrings are plated in 18kt gold and finished with a contrasting silver-plated textured donut bead. Bold and versatile, they add an effortless edge to any look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"346\" data-end=\"376\"\u003e18kt gold-plated brass hoops\u003c\/li\u003e\n\u003cli data-start=\"379\" data-end=\"421\"\u003eSilver-plated textured donut bead detail\u003c\/li\u003e\n\u003cli data-start=\"424\" data-end=\"440\"\u003eLatch fastening\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTotal length is 1\"\u003c\/li\u003e\n\u003cli\u003eComes in our small gift box and velvet pouch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold\/Silver \/ OS","offer_id":57293892125054,"sku":"182479","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/MADELINE_EARRINGS_GOLD_SILVER.jpg?v=1776775552"},{"product_id":"maeve18inchnecklaceg","title":"Maeve Necklace-18 inch","description":"\u003cp data-start=\"20\" data-end=\"300\"\u003eLow-key shine, everyday cool. The Maeve Necklace features an 18k gold-plated mini rolo chain, finished with an oval pendant set with a sparkling cubic zirconia. Refined but unfussy, it’s the kind of piece you’ll reach for daily, whether worn solo or layered into your stack.\u003c\/p\u003e\n\u003cp data-start=\"302\" data-end=\"439\"\u003eDesigned with versatility in mind, each length includes a 1\" extension chain so you can adjust the fit and layer it exactly how you like.\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePick your length and make it your new everyday piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"632\"\u003e• 18k gold-plated brass.\u003cbr data-start=\"488\" data-end=\"491\"\u003e• Oval pendant set with cubic zirconia\u003cbr data-start=\"529\" data-end=\"532\"\u003e• Available in 18\" or 20\"\u003cbr data-start=\"557\" data-end=\"560\"\u003e• Includes 1\" extension chain\u003cbr data-start=\"589\" data-end=\"592\" data-is-only-node=\"\"\u003e• Comes in our small gift box and pouch.\u003c\/p\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57293906411902,"sku":"182485","price":149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/MAEVE_SIDE_NECKLACE_GOLD.jpg?v=1776775676"},{"product_id":"solenne18kplatenecklace","title":"Solenne necklace with pendant","description":"\u003cp data-end=\"405\" data-start=\"77\"\u003eAn elegant fusion of bold and delicate design. This 18k gold-plated chain features a mix of rectangular and circular links for a modern look. Finished with a signature teardrop pendant and sparkling cubic zirconia stone.\u003c\/p\u003e\n\u003cp data-end=\"496\" data-start=\"407\"\u003ePerfect worn\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ealone\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eas a statement piece or layered with your favourite chains.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"537\" data-start=\"514\"\u003e18k gold-plated brass\u003c\/li\u003e\n\u003cli data-end=\"575\" data-start=\"540\"\u003eRectangular \u0026amp; circular link chain\u003c\/li\u003e\n\u003cli data-end=\"622\" data-start=\"578\"\u003eTeardrop pendant with cubic zirconia stone\u003c\/li\u003e\n\u003cli data-end=\"650\" data-start=\"625\"\u003eLobster clasp fastening\u003c\/li\u003e\n\u003cli\u003eTotal length is 17\"\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and branded pouch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57293936984446,"sku":"182484","price":155.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/SOLENNENECKLACE2.jpg?v=1776775994"},{"product_id":"tidebrooch","title":"Tide Brooch-Gold","description":"\u003cp data-start=\"516\" data-end=\"743\"\u003e\u003cspan\u003eThe Tides brooch captures contemporary elegance through its sculptural wave-inspired form, crafted from 18k gold plated brass. This refined piece transcends occasion, equally at home anchoring a minimalist daytime look or elevating evening wear with understated sophistication. The fluid silhouette creates visual interest without demanding attention. Pin to gather a top or place a scarf, or add to a lapel of a coat for added interest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"761\" data-end=\"791\"\u003e!8k gold plated brass\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"827\"\u003eWave inspired sculptural design\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTotal length is 4.5cm\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and pouch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57293943800190,"sku":"182477","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/TIDES_BROACH_GOLD.jpg?v=1776776120"},{"product_id":"tideearringsgold","title":"Tide Earrings-Gold","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"106\" data-end=\"353\"\u003eThese sculptural earrings are plated in 18kt gold, inspired by the natural movement of ocean waves. Bold yet elegant, they’re the perfect piece to elevate both everyday looks and evening wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"371\" data-end=\"395\"\u003e18kt gold-plated brass\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"434\" data-end=\"450\"\u003eStud fastening\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTotal length is 1.5\"\u003c\/li\u003e\n\u003cli\u003eComes in our gift box and pouch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57293972963710,"sku":"182481","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/TIDESEARRINGSGOLD.jpg?v=1776776230"},{"product_id":"venusbracelet18kgoldplate","title":"Venus pearl bracelet","description":"\u003cp\u003eA refreshing pearly piece perfect for summer - the Venus bracelet is made from freshwater pearls finished with a large baroque pearl, encased between small gold beads. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTotal length is 6.5 inches with 1 inch extension chain .\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eLogo engraved on the back of the pendant.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57293988102526,"sku":"182491","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/VENUSBRACELET.jpg?v=1776776339"},{"product_id":"zionbraceletgold","title":"Zion bracelet-Gold","description":"\u003cp\u003eThe Zion bracelet is made from oval link chain connected to form a knot style finish. This chain is a wardrobe staple and the perfect finishing touch to any look. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eLength\u003c\/span\u003e is 7.5 inches including a 1 inch extension chain. \u003c\/li\u003e\n\u003cli\u003e18kt gold plated bronze. \u003c\/li\u003e\n\u003cli\u003eComes in our small size gift box and velvet pouch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"BA 71 \/ Gold \/ OS","offer_id":57294062059902,"sku":"182489","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0431\/5322\/7943\/files\/ZIONBRACELETGOLD.jpg?v=1776776588"}],"url":"https:\/\/www.modarosa.co.uk\/collections\/by-alona.oembed","provider":"Moda Rosa 2","version":"1.0","type":"link"}