We take your privacy very seriously. This document outlines how we collect and use your data and gives you information about your rights.
For legal purposes, Moda Rosa is known as the ‘data controller’.
When you place an order online or by phone
We will gather all the information we need to process your order. (For example: name, email, postal address, billing address, card number or other payment method details, contact phone number. We also capture your IP address for fraud check purposes only). When you first place an order online you will also be given the option to opt in for email marketing. We will not send you email marketing unless you tick the box to ask us to, or unless you have asked us to previously. You can opt out of email marketing at any time by clicking the Unsubscribe link at the bottom of any email, or by contacting customer services. As with all sensitive data we keep all of these details securely in our systems. The exception is payment details which are sent to and managed securely by our payment service provider. We do not keep a record of your credit card, for example, apart from the card type and last four digits for reference.
When you opt in to receive marketing communications from us
There are several ways you might do this, for example:
- using an online form;
- giving your details to staff in our store and explicitly telling them you want to receive emails;
You can opt out of email marketing at any time by clicking the Unsubscribe link at the bottom of any email or opt out of any marketing by contacting us by email: firstname.lastname@example.org.
When you make a transaction in Moda Rosa
When you shop in store you might be asked for your email address (and sometimes your name, address details, phone number). We do this so that we can understand and serve our customers better. You are not obliged to give this information and we will never send you a marketing email unless you have opted in to receive emails.
When you contact Moda Rosa
We keep records of any communications we have with you so that we offer the best service to you and so that we can refer to them at later date if we need to. As with all sensitive data, we keep these details securely.
Using CCTV in our stores
We keep CCTV recordings for security purposes only.
When you place an order online or by phone – fulfilling your order
Primarily we use the data you provide to us to fulfil our contract with you: we use your delivery address to know where to send your order; we use your email address and mobile phone number to update you about your order status.
When you place an order online or by phone or make a transaction in store – marketing
For marketing purposes we also use transaction data to analyse customer behaviour and to ensure we send you the most appropriate marketing (if you have said you want us to). For example,
- if you buy a certain product we might send you information relating to other products based on your purchase history;
- if we want to know how many customers live in a certain area, we might generate a report to find that out.
The legal basis we use for processing data for marketing purposes is called ‘legitimate interest’.
Your personal data will be retained for as long as it is necessary to fulfil the purpose for which it is collected, for business or legal purposes, or in accordance with applicable laws.
When you opt in to receive marketing from us
If you have not made a transaction with us, but you have opted in to receive marketing by email or any other method the legal basis for processing is called ‘consent’. We will keep personal data unless you tell us you no longer wish to receive marketing from us, in which case we will remove your opt-in.
When you contact Moda Rosa
We only use this data to answer your query, to refer to at a later date if necessary and to train our staff. We have a legal obligation to keep this data for six years after which time it will be deleted from our databases.
Using CCTV in our stores
We do not access CCTV recordings unless we need to for security purposes. This data is erased after two weeks unless it needs to be referred to due to a suspected incident or for some other legal reason.
We do not share your data with any third party outside of Moda Rosa.
We do pass some data to third parties in order for them to fulfil services for us, but they can only use this data to fulfil those services for us and cannot pass it on, use it to fulfil services for other companies, or use it for their own interests. The types of companies we use are, for example:
- courier companies (to send orders);
- payment gateways and other payment transaction processors;
- service providers to maintain and manage our customer information (to provide and assist us to analyse our data);
We are also obliged to pass your personal data onto a legal authority if instructed to do so under certain circumstances, for example, for the prevention of crime.
You have the right to access your personal data (to ask us what information we hold about you).
You have the right to ask for your data to be deleted or corrected.
You have the right to ask us to stop processing your data.
You have the right to stop receiving marketing from us.
For all of the above, please do get in touch by email: email@example.com where we are obliged to comply with your request and will do so as quickly as possible.
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If you browse and/or buy from us, we will require information such as your first name and surname, email address, phone number and delivery and billing addresses. This information is required in order that we may process your order efficiently.