Jane
After twenty successful years as one of Britain's most admired independent womenswear brands Goat has rebranded as Jane with the Pre Autumn Winter 2021 collection. Rebranding as Jane signifies the influence of Founder and Creative Director of 20 years Jane Lewis. The classic aesthetic, core DNA and values of the brand will remain the same.
Jane is a truly British brand, established as Goat by founder and designer Jane Lewis in 2001. The label now synonymous with understated luxury began life as a cashmere range for the fashion cognoscenti, and has since developed into a full ready-to-wear collection. Signature luxury knits have been complemented by equally recognisable separates, dresses and outerwear.
Each piece is individually tailored using only the finest materials. Crafted to the highest standards, Jane clothing has fast become the go-to brand for stylish investment pieces which truly endure, thanks to classic tailoring, attention to detail and luxurious materials.