Moda Rosa was established by Rosie Wild in 1991.  Rosie grew up in Hampshire and always had a passion for clothes. Her career started at Simpsons of Piccadilly in London, where she trained as a buyer. Other roles included assisting designer Catherine Walker, where Rosie was responsible for the general running of the boutique and putting the finishing touches to the gowns and outfits for the late Princess Diana. She also worked for several years at Fenn Wright & Manson followed by a short stint at Christian Dior. It was during this time that Rosie realised her dream of owning her own unique boutique.  

Rosie has built a reputation on offering exceptional customer service and expertly edited choice of outfits suitable for any special occasion including Royal Ascot, Henley Royal Regatta, Weddings, Summer open air opera's and various charity balls.

Over the years, customers have travelled from London and all over the United Kingdom to visit Moda Rosa. Kate Middleton turned to Rosie for fashion inspiration and advice following her engagement to Prince William. 

Rosie is assisted by an exceptional team who all bring their own qualities along with extensive fashion and styling knowledge plus exemplary customer service. All have come from previous luxury retail backgrounds including Agnes B, Joseph, Ralph Lauren, Havana Dublin, Hermes Paris and take pride in offering expert, friendly and very personal styling advice.